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  • Writer's pictureTianna Curatalo

10 Website Features You MUST Have.

Updated: Oct 14, 2021

The internet is a vast and ever-changing landscape. As an entrepreneur, you're always looking for new ways to grow your business or improve customer experience. One of the best ways to do this is with your website.

A good website can help you generate more leads, increase conversion rates, and provide better customer service than any other form of advertising. But there are so many things that go into building the perfect site - it's tough to know where to start! That's why we've created a list of 10 features every website needs for it to be successful:

Contact Information Everywhere

Think big, not small when designing your website. Having contact information everywhere may seem simple, but a lot of companies miss this.

Include the phone number you want people to call for sales inquiries at the top of each page and make it clickable by adding an "email us!" CTA that either opens up an email client or links them towards your contact form instead.

Speaking about forms, be sure to utilize easy-to-use contact and inquiry forms throughout so they won't have any difficulties in getting in touch with you right away on their own terms rather than yours. You don't want visitors working hard just trying to get hold of information from you, especially if what they're looking for is vital since time can be wasted going back and forth between two parties.

The Wix form builder is a great tool to use when creating contact and inquiry forms. It has attractive and appealing design ideas that appeal to consumers and invite site visitors to interact with the business.

Utilize The Most Advanced Seo Tools And Capabilities

To get your website the visibility it needs in search results, you need good SEO. With Wix's advanced SEO Wiz capabilities and personalized plan for optimizing your site, getting indexed is a cinch. However, even if you have great rankings on Google now by using some simple tricks - like adding relevant keywords throughout pages and building backlinks-SEO will always be something that requires monitoring as changes occur over time.

The latest news is mobile-first indexing – in simple terms, Google indexes websites based on their mobile version first. Mobile-first indexing is excellent for Wix users because you already have a fully optimized structure for this new method of ranking sites; switch to the Mobile Editor on your site and check it out.

Live Chat

Live chat is a feature that enables website visitors to have instant questions answered. In other words, it lets website owners interact with website visitors in real-time as they are browsing the website.

It's handy for those who need quick answers and don't want to spend their day emailing back and forth or holding on a phone call before receiving a response. Once you enable live chat, customers will feel more comfortable knowing there's someone ready to help them right away rather than needing a few days before getting back with an answer.

With the Wix Live Chat Plugin, website owners can show a simple pop-up chat box showing visitors' messages. There's no complicated installation process - you just need to enable the Live Chat plugin, and it will work automatically.


Header or banner image is a website's first step towards branding. It provides an immediate representation of the website and its content and makes it more recognizable to users.

In addition, those using specific devices such as phones, tablets, or laptops with small screens that have low-resolution quality images appear larger on these types of devices than they do on desktop computers that have high-definition screen resolutions.

A header should provide information about your website to build trust between you and site visitors; if done correctly, this can be extremely helpful when selling products through online shopping carts like Shopify.

If you're not sure how much time needs to be spent designing your website logo, try using The Wix Logo Maker. It is a customizable, professional logo creator that uses AI to narrow in on your focus and understand your business's unique style. With just a few questions about your brand's vibe, aesthetic preferences, and needs for the logo's design, it will generate numerous options tailored specifically for you.

Track And Analyze Your Site's Performance

If you have a website, then there are undoubtedly people who view it. You may know how many visitors your site has and what content is popular, but that doesn't mean much if you don't understand why they visited in the first place!

This can change depending on where your website ranks for certain keywords – maybe someone was looking to buy something from Amazon or find out about an illness via WebMD. Tracking this data allows you to see which of those things happen more often than others so that you can improve upon them even further.

With Wix's new tracking and analytics tools, you can now monitor your traffic and see the progression of campaigns. You can add tools like Google Ads, Google Analytics, Facebook Pixel, or Yandex Metrica, which are third-party tracking codes that will be embedded on-site under 'Tracking & Analytics.'

Social Media Integration

A website is always better when it has social media integration. Social media integration allows the website to be shared with friends and family through Facebook, Twitter, or LinkedIn. With websites being so popular nowadays, you need all of the help you can get to bring traffic to your site.

Social Media Integration also gives people more insight into who they are dealing with. These profiles will pop up directly on their website, giving them background information about who they are doing business with. These features benefit both the consumer as well as businesses owners by bringing exposure, credibility, and customer service together.

Wix offers website features that allow website owners to incorporate social media into their websites. The following are a list of those features:

- Facebook Comments

- Twitter Feeds

- Google + Profile Widgets and Buttons, Youtube Videos, Flickr Photos, etc.

These website features will help you get the word out about your website.

Search Functionality

The website of today is not just a static website or an information website. It's more than that, and therefore, it must be equipped with some features that would provide users the utmost satisfaction they need on using your website.

One feature you can consider putting in place for your website is its Wix Site Search functionality which allows website visitors to search for specific terms. It's best that you include this feature on your website, especially if it is a website with plenty of content where users are most likely to experience difficulty finding what they need.

Another reason why adding Wix Site Search functionality would benefit your website is its capability to boost the ranking of particular keywords and phrases. This will make them more visible on search engines through an increased number of indexed pages related to those specific words or phrases.

Comment Section

Another website feature you can use for your website is to allow visitors to leave their comments. There are so many benefits that come with allowing people to comment on what they read. For instance, it will enable them to provide feedback, engage other users by replying to one another's comments, and share the content across social media platforms like Facebook. It helps build a solid community and increase traffic flow because of increased sharing activities which result in more search engine rankings for your site.


Another website feature that you should consider is the provision of testimonials by customers who have ordered from your website or used some services provided online. Testimonials will help give prospects an idea about how good products, services, and customer support are on offer at your website, which may increase conversions to sales too.

Wix offers a testimonials sliders plugin that you can add to your website that allows customers to give a quick review of their experience with the website. You could also ask some of your satisfied users or clients for testimonials on video and post them on YouTube, Facebook, Instagram, etc.

About us section

Every website should have an about us section. An about us section is where you can tell your website visitors a little bit about the people behind the website and why they are qualified to create content for this website or sell products through it.

This section should include a short bio of website owners, their qualifications, and any affiliations they may have. It is essential to make this area as personal as possible because you are trying to build trust with website visitors.

  • Include pictures of website owners - Make each image unique (e.g., use different outfits).

  • Use action verbs in your writing for the about us section such as "develop," "design," or "create."

  • Add words that describe personality traits such as "creative," "fun-loving," or "innovative." Be sure these words can be backed up by website content.

Get Started Today

We've been talking a lot about the importance of having all-around strong website features. Finding that perfect balance between aesthetics and functionality can be challenging, but it doesn't have to be. If you want your site to stay on top of trends and increase conversion rates, these ten must-have website features should help get you started in the right direction.

Successful websites don't happen overnight; they are built layer by layer with small improvements each time until everything is just right.

If you're looking for a website that will help your business grow, we have the perfect solution. We will be able to create an amazing site with all of the features and functionality that it needs. Contact us today, and we can get started building your website.

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